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Accuracy: Take steps to make sure personal data is correct, complete, and up to date. Storage limitation: Be prepare to justify the length of time personal data is store and anonymize data you don’t actively use. Integrity and confidentiality: Have security measures in place to protect sensitive data and personal information from bad actors. Accountability: Have a system of records in place that proves you are following GDPR. An important aspect of GDPR is the ability for consumers to ask for all the data collecte about them and to have it deleteupon request. These are known as data subject access requests (DSARs).

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That’s one reason why meticulous digital record-keeping is Bosnia and Herzegovina Email List crucial when complying with the EU’s privacy law. GDPR should be follow even if you aren’t doing business in Europe. Even If you’re a small business, it’s tough to tell whether someone on your list is in the EU or not. Find out more about GDPR compliance for email marketers CCPA The California Consumer Privacy Act (CCPA) is a state law that came about not long after GDPR, and it follows many similar principles and rules. While CCPA only applies to consumers residing in California, it has become a sort of de-facto law of the land in the U.S. That’s because (as of this writing) there’s still no federal law that’s considere a GDPR-equivalent.

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The differences between CCPA and GDPR are in the details. For BH Lists example, while GDPR protects “data subjects” CCPA protects “consumers.” In that case, the GDPR law is a bit broader. The CCPA also protects household and device-specific data, and it includes a provision requiring the ability to opt-out of having personal data sold to third parties, which GDPR does not. On the other hand, GDPR is stricter about getting parental consent for processing data of those under the age of 16 (or 13 in some regions). Find out more about CCPA compliance for email marketers.