Descriptive words stand out next to the standard emails

Instead of putting the entire story inside your email you can also design your newsletter to require one click to open. This will give you more engagement data and help you improve future content. Why it works : Using stories keeps your material fresh and helps structure the content of your emails. 15. Descriptive (Mailchimp) Mailchimp Descriptive subject lines help your readers visualize your content. For example when you use phrases like “Falling into savings” it can have a greater impact on your audience and generate more clicks.

Descriptive words stand out next to the standard emails

Action-orient words and anything that conveys Country Email List movement will help make the subject lines of your emails more interesting. Why it works : Descriptive words stand out next to the standard emails many people receive. 16. Funny (MassMailer) massmailer_io Email subject lines that use a humorous tone are often unique and noteworthy. Being able to make someone laugh is no easy task with emails but when it’s done well it can be incribly effective. When creating your email subject lines look for words and phrases that are easy to understand and that fit well with your existing brand image.

Trending topics often receive higher search volumes

Why it works : Humor is an excellent way to showcase your brand’s personality. 17. Trending Topics (Contact) Contactually Another great subject line BH Lists  style is the use of current events and trending topics. When you find an event or news topic that pairs well with your brand you should consider using it as a theme for an email. Your audience is likely to be interest in the same topic so you can capitalize on recent news and interest. Why it works : Trending topics often receive higher search volumes and interest than less current topics.