Even gmail. One of the most popular email

Obviously it is wrong to generalize. For some services there is an easier solution: that of informing a user what he wishes to do with his personal data. Offering him the possibility of early opt- out . This opt-out approach has the advantage for the company Even gmail. One of the most popular email that… Continue reading Even gmail. One of the most popular email

The days of batch-and-blast email

The days of batch-and-blast email sends are over. Learn how to send relevant.  Personaliz emails that your subscribers will engage with.Email data and reportingHaving trouble measuring the success of your email campaigns? Enroll in this course to learn all about the industry-standard email metrics.  How to interpret them in the context of a campaign.  And… Continue reading The days of batch-and-blast email

A surprise offer represents unexpect value that readers

Strong keywords can help capture recipients’ attention. 11. Surprise (Campaign Monitor) campaignmonitor People like to receive something of value from every email they open. This could be a link to an amazing article an excellent discount offer or a useful infographic. An effective way to present a surprise offer is to include a description of… Continue reading A surprise offer represents unexpect value that readers

Descriptive words stand out next to the standard emails

Instead of putting the entire story inside your email you can also design your newsletter to require one click to open. This will give you more engagement data and help you improve future content. Why it works : Using stories keeps your material fresh and helps structure the content of your emails. 15. Descriptive (Mailchimp)… Continue reading Descriptive words stand out next to the standard emails

Teaching your audience is one of the best ways

Controversial (Ian Brodie) ianbrodie Controversial subject lines often produce an immiate response from readers bas on whether or not they agree with the statement you’re making. As Ian Brodie describes in this post it’s important to make sure the email subject actually addresses the controversy and has something to say. If you simply include a… Continue reading Teaching your audience is one of the best ways