Landing page for Email Marketing

However, don’t forget that spam traps, bots, and other emails can pass verification because they open emails and click through just like real users with real emails. On the other hand, complainers or screamers are real people who report you to internet service providers (ISPs), the Federal Trade Commission (FTC), or blocklists. These are real people behind real emails who are possibly reporting you and causing you massive issues. Because these are real people with valid emails, they can slip by a verification test. Email list verification can inform the list cleaning process, but you’ll still need to do some scrubbing.

Ways to grow your email list

List cleaning goes a step further. It involves the process of removing inactive or unengaged users from your mailing list. Why should I clean my email list? We briefly touched on why email list cleaning is important, but here are eight specific reasons why: Your data has changed. Your forms aren’t protected. You’ve received spam complaints. You want to improve your email deliverability and sender reputation. You’ve inherited a list in your new role. You’ve purchased an email list. You want to avoid spam traps. You want to avoid landing on an email blocklist. Let’s go over each of these in detail. 1. Your data has changed.

Landing page for Email Marketing

The average mailing list depreciates by about 30% a year because people switch mailbox service providers, change jobs, and abandon old email addresses. Remember, quality matters more than quantity. Cleaning your list regularly to keep your spam complaints, bounce rates, and unsubscribes down. At the same time, keep your deliverability, click-through, and open rates high. 2. Your forms aren’t protected. You’ve probably got an entire team taking care of your business’s cybersecurity issues, but if you have an unprotected input form, you might be in a bit of a bind.