Casa Viva chooses AMT Comunicación as its new comprehensive agency
Posted on : October 21, 2023 | post in : industry email list |Leave a reply |
Casa Viva chooses a company specialized in household goods, furniture and home decoration, with more than 30 stores throughout Spain, has entrusted AMT Comunicación with the comprehensive management of the brand’s communication. AMT Comunicación will work in this way in one of the national retail leaders, from the same strategic conception, its creative application, digital communication, public relations service and exclusive actions with the media.
Patricia Pérez Romera, CEO of the agency.
Casa Viva has presented us with the top industry data challenge of working on a repositioning that not only differentiates itself from other players, but also becomes an aspirational brand that is representative of all styles. That’s where Transcommunication comes into play with a conceptualization of the point of sale in all its versions and all the channels that allow communication,” explains Patricia CEO.
Back to you. First campaign Casa Viva chooses
In that sense, and before the opening of the flag store in Madrid, AMT Comunicación has launched the first campaign for Casa Viva under the slogan Back to You. Therefore, back to you casa viva It is a transversal campaign where the brand proposes that returning from vacation is not a return to routine, it is a BH Lists return to rediscovering oneself. And in that reunion. Therefore, the home is shown as the best space to achieve this and make each day. Therefore, and each moment, something unique. A campaign that plays with good taste. Therefore, the uniqueness of each moment.