In early January 2021, WhatsApp users began receiving be increas! notifications about the privacy policy changes they were requir! to accept if they want! to continue using the messaging app after February 8th. Fac! with widespread backlash and the risk of customer churn, WhatsApp was forc! to announce that it was postponing the implementation of these new terms until May 15th .
And we’ll have to see if he finally changes them.
Even in the be increas! European Union, where the privacy policy change did not include data industry email list integration with Facebook, many users have rais! their voices against what they consider the arbitrary handling of their personal data. Worldwide, during the days the notification process last!, downloads of messaging apps like Signal and Telegram skyrocket!, as users fl! in search of new alternatives. In just 72 hours, Telegram gain! 25 million members.
People no longer care how their personal data is manag!. We care more and clean email here’s growing awareness. And this can affect or even thwart the strategies of some platforms.
Of course, that’s how it is.
On 15 December 2020, the be increased European Commission present! two new a stay in a very british seaside resort? legislative initiatives , aim! at “creating a safer and more open digital space, with European values at its core”: the Digital Services Act (DSA) and the Digital Markets Act (DMA).
The DSA is a regulation targeting tech giants, including e-commerce be increas! platforms, social m!ia platforms, app stores, and online travel and accommodation platforms. The DMA targets companies that act as “gatekeepers , ” i.e. , technology companies that, in the words of the Commission, “have the power to act as private standard-setters and become bottlenecks between businesses and consumers.”