No, this isn’t your typical “social media trends for 2021” post : there are hundreds of those already circulating on the internet, and you’ve probably read a few, so why repeat it? By the way, I also wrote one of those in March 2018, giving you a sneak peek at social media trends that have been getting a lot of buzz lately, including the battle over fake news ( fake news and misinformation have been two of the most-repeated terms in 2020) and the rise of live video (LinkedIn was the latest social network to join the hype, also in 2020).
No, this article isn’t about social media marketing trends, but rather what we can b2b email list expect to happen with social media platforms in 2021, how the ecosystem will evolve, and what factors could tip the balance for or against some of them .
Let’s take it one step at a time.
Of course, every year one dies : in 2015, Facebook shut down Friendfeed , which it clean email had bought in 2009; in 2016 , they closed Tuenti , the social network for teenagers owned by Telefónica, and Picasa , Google’s photo service; in 2017, they closed Vine , Twitter’s micro-video network; in 2018 , Friendster finally ceased after a three-year hiatus; in April 2019, Google+ , which Google had dublin: school of irish languages and life announced at its launch as the “ultimate social network,” disappeared, and in 2020, Shoelace (did you get to know it?), Google’s last foray into social media so far, succumbed.
And in 2021?
It’s Periscope’s turn : it will cease to operate in March 2021 , exactly six years after Twitter bought it.
The app that emerged as the go-to social app for live video streaming on mobile in 2015 began to lose relevance for Twitter when it launched its own feature, Twitter Live , in December 2016 , for live streaming without the need for an external app. The migration of users that Periscope has suffered since then no longer compensates for the cost of maintaining the app, and Twitter has announced that it is discontinuing it .