Rotterdam agency Somention developed a delightfully over-the-top AR filter, fitting for and at the time of the Eurovision Song Contest in Rotterdam last May. One of the hosts, Nikkie de Jager, used the filter and that made sure that countless people used the filter frequently (Gorter, October 2021).
A rock-solid and relevant filter can ensure great awareness. The sender and title of the filter are always at the top. How cool is that! In addition, you can use a filter to let people use your products before they even buy them. Or to draw attention to an important social issue that you support and that fits the values of your brand .
Thanks to Teams and Zoom: we’re going livestreaming!
Yes, really. After more than a year and a half of mainly working from home, we find it comfortable to sit in front of industry email list a webcam and to be and stay in touch with others in a virtual way. In addition to online meetings, the virtual connection is being expanded with live streams on social media. You don’t just start a camera and start chatting. There has to be a plan. A plan to share relevant content with the target group using the live stream. Content that is entertaining, that ties in with current events or in the form of a Q&A, in which followers can ask their questions live.
It is the opportunity to connect more deeply with your customers, because a faceless brand literally gets a face. You get a more personal connection with the customer, by talking to them face to face, but virtually. In doing so, you also show something of yourself. Not just your face, you could also share a live behind-the-scenes of a great event.
Live streams are a fairly simple, effective way to be in direct contact with your followers. Implement them in your content strategy, make a plan and schedule them. A very important point when organizing live streams regularly is that you always show one or the same face(s) of your brand. This way, followers feel more and faster connected, because the same face gives a familiar feeling. The feeling that someone is really involved with his or her followers. And so I come back to the previously mentioned example of Duinrell, where a permanent employee is also always the face of the behind-the-scenes on TikTok.These are the trend
Overarching: focus on inclusivity
The above-mentioned visual trends and developments on social media can, just like with so many microtrends, be reduced to social trends. In 2022, fortunately, we can no longer ignore attention for inclusivity. Prejudices are increasingly being reconsidered, inclusivity is increasingly higher on the agenda technology has modified beh0aviors and social structures . It inspires brands and people to do the same. We also see this increasingly on social media.
On social media we increasingly see a diversity of people portrayed with different cultural backgrounds, skin colors and beliefs. caseno email list That is beautiful. In my own work, as a teacher at the Rotterdam University of Applied Sciences, I also see the attention for inclusivity. In all concepts and content that students develop, attention for inclusivity is a condition. And in this way we make the content creators of today and the future aware that inclusivity is a must-have in all the work that they create.
These are the trends that .