Understanding your target audience is what allows you to attract the right traffic, that is, the traffic that is made up of potential customers interested in your offer.
Audience targeting is about increasing that relevance, so every gain in volume improves your results.
And when you know exactly who your target audience is, you can put an effective SEO strategy in place to put your business in front of those people when they search online.
Defining your target audience makes it easier to develop an effective SEO strategy.
Defining your target audience means you are able to:
- Conduct more targeted keyword research to france telegram data identify the search terms you need to optimize your site for
- Create content that is perfectly adapted to your target audience and thus improve their experience on your site by ensuring the relevance of the content they consume
- Generate more relevant traffic made up of people who are more likely to become your next customers
- Convert a higher percentage of your organic traffic into sales or leads
7 Ways to Define Your Target Audience
There are a few different ways to determine who your target audience is, before using that information to build your SEO strategy and content strategy .
Here are seven effective approaches you can use:
1. Understand the demographics of your current customers
If you want to determine who your SEO strategy should target, it makes sense to start with your current customers.
The most effective place to start is to have coffee with ashok santhanam cofounder, ceo your sales team and ask them exactly who is buying your products or services. If anyone knows who is buying and who is not, it’s your sales team.
Chances are they can also share insights from their CRM, including which audiences convert the most or have the highest average order value.
But beyond that, don’t overlook the insights you can glean from your own Google Analytics account. The data you find there gives you a deeper understanding of who your audience is and how they behave.
Go to the Audience report , and you can dive deeper into who’s visiting your website. You’ll get insights into demographics and locations, as well as their interests via Affinity Categories and In-Market Segments (where you can see how each audience converts).
2. Use information from social networks
If you’ve built an audience on social media, chances are executive list that audience is interested in the products you sell or the services you offer.
Using insights from your social channels can be a great way to learn more about your audience.
Facebook Audience Insights is the recommended tool to know in more detail the followers of your page on the platform.