In 2021, TikTok experienced explosive growth, especially among adults ( Coosto ). The platform was also used much more intensively and is increasingly part of brands’ content strategies.
After a significant growth in 2020, Pinterest and Instagram now seem to be stabilizing in the number of users and both channels are already frequently used by brands. Especially brands that have something to sell in the lifestyle corner, because the shoppable links and tags have greatly reduced the step to the c level executive list direct sales channel. In addition, the visual search options on both channels are becoming increasingly larger, so that they are increasingly functioning as a search engine.The platform was
YouTube seems to be the loser this year. The number of users is decreasing and vlogs are getting shorter and more often shared on other channels. Well, that’s where things stand now. Let’s look ahead.
TikTok-type content
If there is one channel that sets the visual trends, it is TikTok (okay and Snapchat). Short videos are shared on the platform, which respond to current events, which are an elaboration of one of the many #challenges on the channel, in which life hacks are shared or which are simply funny. Humor and music play a role, but above all it is the speed of the platform that makes it so popular and attractive. You can lose yourself endlessly in the videos. They are short, catchy, fast. In short: bite-sized. In such a video you can show who you are in a creative (or funny, if that suits your brand) way and give the viewers a certain feeling about your brand or organization.
Take the amusement park Duinrell
They invite TikTokkers to ask a pressing behind-the-scenes question, which they then answer in a short video, including an employee, music caseno email list text and humor. They show who they are and convey a certain feeling with the creatively designed content, in line with the rules of TikTok. You can find Duinrell videos by searching for the hashtag #lerenoptiktok. A frequently used hashtag, which Duinrell cleverly plays on.
@duinrell
Have you ever seen Yannick? He is a supervisor at an amusement park. We are walking with him ? #lerenoptiktok the ban on account verification is now open #fyp #foryoupage #duinrell #voorjou
? Make My Day (V2) – Amber EchoThe platform was .