Buurtwinkels comes at a time when (real) shops are very much in the spotlight with the big IT companies anyway. Most makers of location-aware apps (such as Foursquare, Google Places, Facebook Places etc.) are currently trying to add value by making deals with shopkeepers, whereby people who ‘check in’ online are entitl to discounts, special offers or savings points. In this way, the real and virtual worlds are increasingly coming together. A layer world is emerging. Seen in this light, Buurtwinkels opens up all kinds of perspectives: the project actually cries out for a mobile, location-aware application and that is coming. And what is possible for neighborhood shops, wouldn’t that also be nice for ‘pubs and cafes’, ‘churches and places of worship’?
Neighborhood shops exhibition
From 25 March 2011 to 19 August 2011, Buurtwinkels will be on display as an exhibition. Not only in the museum but also in 2 annexes, in the Javastraat in Amsterdam-Oost and in the Van der Pekstraat in Amsterdam-Noord. A presentation will be made in existing shop spaces and an interactive space will be set up. At these locations, the neighbourhood will be actively involv in collecting objects and stories. In addition, the history of Amsterdam’s neighbourhood shops will be told by means of portraits in the shops themselves. The site ‘Buurtwinkels’ will be frozen in due course, when the project is complet, and add to the permanent collection.
A will be paid to cost-efficient
A online marketing methods; with search engine optimization as the frontrunner. Ultimately, the internet retailer will have to maximize the percentage of ‘free’ visitors, if you want to achieve sufficient returns. Affiliate marketing and search engine marketing are and will remain an important part of the marketing mix. But SEO will be the winner of 2011.
One of the trends for 2011 (and beyond) is the increasing importance of SEO in the online marketing mix.in via the natural results of Google or Bing. Where you pay per visitor (cost per click or cost per sale) with search engine marketing and affiliate marketing, this is not the case with SEO. It is the general expectation that the paid forms of online marketing will only become more expensive. New webshops appear daily that join the battle for the . The importance of first place in AdWords. And due to the increas competition, the compensation for affiliate marketing will increase rather than decrease.