LinkedIn wants to tackle the problem with, among other things, Group Identity for B2B Targeting. This uses its own first-party data (such as entered on user profiles) to be able to categorize target groups into more segments.
As LinkedIn itself says : “ With Group Identity for B2B, we leverage our first-party data to group members together based on shared professional identity attributes, such as seniority and industry. This process helps you reach your intended audiences across channels, like the LinkedIn phone number library Audience Network, without the need for individual-level tracking across sites. ”
So LinkedIn uses its first-party data to group members based on shared professional characteristics. You can use LinkedIn categorization to target users with promotions on third-party sites that are part of LinkedIn’s Audience Network. It also eliminates the need to specify your audiences with your own targeting selections .
LinkedIn is now starting this new approach with a limited group of customers, introducing various products and features to still be able to deal with the changes regarding privacy.Target groups into
LinkedIn tests with moreTarget groups into
This is not the only thing LinkedIn is currently testing. In addition to the importance of being able to reach a good target group, they are also testing other things to be able to continue to measure conversions with high accuracy. For example, they are testing with:
Using Artificial Intelligence (AI) to continue measuring conversions
Attributing offline conversions
Collecting conversions using first-party cookies
They show that, as far as they are concerned, the end of LinkedIn Ads is not yet in sight.
The end of social media advertising?
So is the iOS 14 update the end of social media advertising? Not for social media channels. Several alternatives have been developed to caseno email list still be able to track data and other targeting options are also being worked on. It seems like a matter of time before we can continue at our old successful level. which social networks could gain relevance in 2021? What do you think?The resell market has developed to a professional level. Platforms like Stockx track price developments per model and shoe size in detail. The setup almost reminds you of a stock exchange, where price fluctuations are tracked in percentages based on supply and demand.