This is a great way to showcase what makes your products unique, build demand for them, and talk about how you’re responding to what your customers want.
You could even post these in a countdown series coming up to launch day, building excitement.
6. Get to know you or your employees
TikTok is an app driven by people and personalities. TikToks of people simply talking to the camera are the bread and butter of the app, but you don’t need to have the sparkling charisma of a full-time influencer to make this format work for you.
person behind a brand to add the human element. It’s also far more engaging to see a face rather than a steady stream of products.
This can understandably be challenging if you’re not used to being on camera, but it’ll get easier over time as you become more comfortable on the app.
Erin is in many of her TikToks, whether she’s giving advice or modelling a product, and her employees (and office mascot!) show up as well.
To ease in, try posting a simple “get to know me” TikTok and talk about why you started your business.
7. Interact with customers
TikTok’s tools lend themselves to interaction in a few ways.
The first is duets. If this option is on, you can create a TikTok that includes someone else’s video beside it. This is a fun way to react to customers that create videos showing off their orders or reviewing your products. You can even encourage people to post these types of videos by offering discount codes.
The other option is creating a video from a comment. If a customer asks a question or gives you a compliment, you can click Reply and film a video that includes an overlay of their comment.
Either way, interacting with customers makes overseas data them feel seen and appreciated, and gives you another option for posting content.
8. Find a trend
If you’re really stuck for an idea, TikTok is never short on trending sounds, memes, or challenges.
This does require some time investment to scroll through TikTok and see what’s trending at the moment. Following other businesses and seeing what they’re posting is a good way to get inspiration.
“If I’m gonna have some downtime on my own, I’ll just scroll ringflow extends beyond immediate cost savings TikTok for an hour,” Erin says. “I’ll just listen to the sounds and think, How can I apply this to my office? How can we put together a skit or apply it to something funny that happened the other day, even if it’s not necessarily business related?”
Hopping on a trend is also a good way to b2b reviews get tra