Because Facebook is allowed to collect less data from users, other interest target groups have also become less accurate. In short: a lot has disappeared, making it much more difficult to reach your target group properly.
The result? Less visible results in the campaign overview and less good optimization possibilities. phone number list For example, an advertisement may have resulted in purchases, but these are no longer visible in the overview.
Facebook’s Response to the iOS 14 Update: Bypass
Facebook is not the craziest and of course wants to prevent the entire online marketing world from stopping advertising on Facebook, because it seems to be less effective. That is why Facebook came up with an alternative to still be able to track data quite quickly after the iOS 14 update. In this way they try to circumvent the Apple update a bit.
Bypassing cookies to still be able to track data
How does Facebook circumvent this Apple update? By no longer tracking data via cookies, but via the Facebook Conversions API. This is an alternative to the Facebook pixel that makes it possible to send conversions to Facebook. It works from your own server and no longer from the browser. By linking this Facebook API to your website, you can still track a lot of data. You are then no longer dependent on cookies. With this tool, data is collected via server-side tracking instead of browser-side tracking.
How to set up the Facebook Conversions API?
After you have verified the domain to even be able to continue with the ads, you can set up the Facebook Conversions here are ten trends in podcast consumption in spain. API. In this phase, you connect the website to Facebook.
To do this, go to Facebook Event Manager and click on Settings
Scroll down to Conversions API and click Set Up via a Partner Integration. Select your caseno email list partner and click Next
Then check both boxes: Advanced matching and New: measure more of your customer’s journey
Download the plugin
Install the Facebook plugin on your website
Click save and check if it is configured correctlyNew targeting option on LinkedIn
Set up and configure events
To test that everything is working, you can click on Data Sources within Event Manager and then click on Test Events.
LinkedIn’s Fresh Response to the iOS 14 Update
LinkedIn has also been working hard on new data collection processes in the past period, so that marketers can still reach their target groups. This is just the beginning of the whole privacy discussion. That is why they also came up with a different approach to data collection and ad targeting in early December.