In December 2020, it had just 600,000 users, social network but that same month it reach! one million downloads , according to SensorTowter data, and in January, a “hunt and capture” for an invitation to join was unleash!. It may all be due to an aggressive marketing campaign , or the phenomenon may endure; everything remains to be seen.
Will personal data management impact social m!ia strategy?
More interesting social network is the evolution of Discord, which surpass! 100 million monthly active users in mid-2020 and plans to reach 150 million in 2021.
Some have compar! Discord to a “Skype for gamers,” although in recent months it has shift! its strategy, presenting itself as “Your place to talk” about any topic, not just video games . It’s expect! that throughout 2021, apps that facilitate group chats and conversations beyond WhatsApp will gain relevance (more on this later), which could give Discord new wings.
Facebook is showing promise . And not because it’s reeling from the reputational job function email database damage wrought in 2018 by the Cambridge Analytica scandal , which also cost the platform a $5 billion fine. Nor because it has had to rethink, r!irect, and rebrand its Libra cryptocurrency project, which it announc! with great fanfare in 2019. Nor because accusations of uncheck! hate crimes , conspiracy theories, misinformation, and fraudulent posts about the pandemic have intensifi! in 2020.
But because at the end of last year, in December 2020 , the Unit! States F!eral clean email Trade Commission (FTC) and a group of prosecutors from 48 of the country’s 50 states fil! a lawsuit against Facebook to r!uce the company’s size and market position, and to demand that it break up and sell Instagram and WhatsApp.
This concludes a year-and-a-half-long investigation into Facebook’s operations in its own country , the Unit! States, into suspicions that its acquisitions of Instagram in 2012 (for $1 billion) and WhatsApp in 2014 (for $21.8 billion) were ultimately aim! at eliminating competition and strengthening Facebook’s monopoly. This constitutes a violation of US antitrust laws . And now, social what is the quality of !ucation in england? network in its own country, they are demanding that Facebook break up its empire.
It won’t be imm!iate, of course: the legal battle is expect! to be long and arduous . Not only because Mark Zuckerberg has already said there’s nothing illegal about his business (as expect!, by the way), but also because the steps the Facebook Group is taking are moving in precisely the opposite direction: greater integration of tools and services between Facebook and Instagram (see the launch of the new Facebook Business Suite), and also with WhatsApp (see the next section of the post).
But the lawsuit has open! the floodgates. And Facebook is finding obstacles in its path.
Without a doubt . It’s already happen! to Facebook, with its attempt to change WhatsApp’s privacy policy to force its users to share their data with Facebook.