The main feature of the modern market of goods and services is high competition. It is especially felt online. Thousands of sites in each niche are fighting for clients from the Internet. You can’t surprise anyone with a beautiful design and to write cliched phrases. There must be something distinctive that will encourage clients to stay on the site and place an order. In this article, we will tell you how to create a unique selling proposition for a site, even if the company is “like everyone else.”
What is USP
A unique selling proposition (USP) is a marketing ploy based on a phrase that emphasizes the features of a product or company to write and the gambling database benefits for the buyer.
It has become an alternative to traditional advertising, which simply praises the product without any specifics. A unique offer distinguishes the site from the crowd, persuades visitors to become customers and differentiates the company to write from competitors.
The modern market is such that it is almost impossible to attract attention without a competent USP. It has become more difficult to form a customer status: active or lapsed customer base, since the buyer has no emotional attachment to a specific online store. There are always hundreds of similar resources. You can attract a client with a low price, but not all companies can afford to work at a loss for some time.
What should be the USP
The unique selling proposition is based on three principles:
- uniqueness – competitors don’t have this;
- concreteness – it is immediately clear what is being discussed.
- usefulness – the client will benefit from it.
Just one phrase can significantly increase the effectiveness of advertising and increase conversion. Therefore, first you need to fix the usa lists errors on the site, improve usability and business processes.
Where to place the USP
- banners;
- contextual ads;
- targeted advertising;
- website pages;
- mailing list;
- landing;
- product card.
A unique selling proposition is widely used to promote Internet projects. It is used to promote not only the site itself, but also individual products.
How to create a USP
There are ready-made formulas for creating a unique selling proposition. They will suit almost any site or product. But to know what to substitute for the unknowns, you need to go through the following stages of analysis:
1. Target audience
Every website, product or service has a target audience. There are no universal resources. If a company is engaged in the creation of commercial websites, then its clients are business owners and individual entrepreneurs, selling household goods via the Internet – housewives, writing term papers and theses – students, etc.