How to integrate YouTube We had the pleasure of welcoming Alexandre Pasquiou for a webinar on how to integrate YouTube Ads into your digital strategy. Alexandre has been a SEA Quality Manager at Ad’s Up Consulting for a little over three years, and is a valuable contact when it comes to deciphering digital advertising trends in 2019!
If you unfortunately missed this webinar, we offer you here the key points which will undoubtedly allow you to successfully carry out a digital strategy based on YouTube Ads.
Time for How to integrate YouTube revolution
According to Cisco, 82% of internet traffic in 2021 will be video . The importance of this medium in advertisers’ strategy is therefore no longer in doubt. We can compare it to mobile, a few years ago: very few people believed in it at the beginning, while it is a given today.
YouTube is the key lever for this format. It allows you to combine business objectives (generate sales, conversions) with awareness objectives (develop storytelling around db to data your brand, etc.). YouTube is the second favorite brand of the French. It is a very diverse medium that enriches the lives of Internet users, by giving them the opportunity to cultivate their difference, to unearth new trends or new ideas, to improve in any field.
However, for an advertiser focused on performance and direct conversion, video ads are seen as unnecessary expenses. This speech may have been valid a few years ago, but it is clearly no longer the case today.
YouTube actually How to integrate YouTube represents a new purchasing process
- On average, consumers consult more than 10 sources before making a purchase, twice as many as a year ago.
- 42% of online consumers use video when researching before purchasing
- 64% of them use YouTube to find products
Find the entire webinar on YouTube Ads on our channel
Branding for performance
Concretely, it is now a question of converting intention into action with YouTube . There are now many elements to work on this aspect:
- Target audience and find consumers who have this story continues at yotpo recently searched (with intent signals from Google products) for your products
- Simplify the transition to action
- Implement automated bidding and machine learning
- Measuring the results of your campaigns
Target the audience
It should be kept in mind that the time spent by Internet users on YouTube is constantly increasing : + 60% in one year. The daily individual viewing time for betting email list YouTube is just under 13 minutes on average, which places the platform at the level of national TV channels, and ahead of France 3 for example. YouTube is generally most used on mobile: 1.5 billion people watch more than an hour of video per day on mobile.