It’s easy to think of SEO as a keyword-driven marketing channel, but the reality is, if you’re serious about driving growth for your business, you need to know who your target audience is and how to get them to see your business on the SERPs.
If you can’t understand exactly who you’re targeting with your SEO efforts, you’ll have a hard time putting together a solid strategy to drive traffic that converts.
And without conversions, your business won’t experience the growth you expect.
On the contrary, carefully defining your target audience and integrating this definition into your team allows you to set up an effective strategy. You will receive traffic from the right people, with the right content well placed in their purchasing journey.
You can’t ignore the need to know the target audience for your SEO strategy. In this guide, we’ll walk you through the different approaches you can take to define your audience.
We will examine in particular the following elements:
What is a target audience?
Your target audience is the people you want to attract to your website. Your target audience is the people who search on Google (or another search engine) to find a business like yours. These people are your future customers.
Defining your target audience means knowing exactly who the people are who are searching for the keywords that could lead them to your website. Once you know who these people are, you can strategize and implement the right tactics to denmark telegram data make sure you’re visible when they search.
The most successful SEO strategies are those that fully understand their audience and put them at the forefront of everything they do. After all, SEO isn’t about marketing to search engines, it’s about marketing to people. And those people are your target audience.
Your target audience and buyer personas
Target audience is often confused with buyer personas, but they are not the same thing and these terms should not be used interchangeably.
Your target audience is a group of people you have identified who might be interested in your products or services. These are your ideal customers (or buyer audience).
A buyer persona is an abstract representation of your ideal customer based on qualitative and quantitative data from market research, competitive research, and existing customer profiles.
As our guide to defining a buyer persona suggests
Creating a buyer persona is not about describing the company’s potential audience, but about generating a set of information that can be used by marketing, sales, and product departments to make informed decisions and smarter investments.
Buyer personas go beyond a target audience and delve ashok sinha ceo ug chairman deeper into the characteristics of those people, including their demographics, interests, and buying habits. Defining a target audience doesn’t go into as much detail and is at a higher level.
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Why is it important to understand who your target audience is to succeed with your SEO?
You may tend to think that quantity is everything. In the case of SEO, frequency is best; every new person who comes to your site represents a potential conversion. And increased brand exposure helps build your reputation.
Let’s say the average visitor has a 20% chance executive list of being interested in purchasing your product. You gain 1,000 visitors, and you’ll have 200 potential visitors interested in your offer.
Now imagine that your average visitor has a 50% chance of becoming a customer. Let’s say you can only attract 800 of them: then you have 400 potential visitors interested in your product. So the scenario with the least total traffic is the one that has the most value for your brand.