How to bypass the iOS 14 update
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“My Facebook Ads aren’t working as well as they did last year.” Does that sound familiar to you? Last year, Apple announced the iOS 14 update. Is this the end of social media advertising?
Apple decided to take privacy more seriously and require users to manually opt in to have their data tracked. Result? Much less effective online marketing.
LinkedIn and Facebook are working hard on alternatives to make the results of social media ads as attractive as buy phone number list possible. How can we ‘bypass’ this update and still make our ads work? Read more in this article. Including a brand new announcement from LinkedIn.
iOS 14 update: what does it mean?
Apple announced in June 2020 that it would take user privacy a lot more seriously and thus limit the tracking of advertisements. Also called the “App Tracking Transparency Framework”. After performing the iOS 14 update, users would receive a message whether or not they want to agree to tracking within apps.
And so it happened. The tracking opt-in appeared after a period of time for all Apple users as a pop-up, resulting in a large unsubscription of users in tracking their data. Less data is passed on to Facebook, among others, making all target groups and targeting less specific. And not only Facebook is affected by this, other social caseno email list media channels such as LinkedIn and Pinterest are now also struggling with this problem.
Pop-up after iOS 14 update: should you track your data or not?
Source: Pixabay
What did the iOS 14 update mean for social media ads?
Now that iPhone users can opt out of sharing data with Facebook (or another social media channel), childhood and screens: in search of balance advertisers can no longer see when they click on an ad. This person also no longer falls into the website target group, which means that they can no longer be retargeted (brought back to the website).