Here are some tips to help you tailor your webinar content to your audience’s needs. However, every webinar you organize teaches you what works and what can be improved: the key is to constantly test & learn!
Also, depending on what content you are offering, make sure to choose one of the best webinar software on the market, based on your needs.
Play on the duration of your webinar
You might read that the ideal length of a webinar is 30 to 45 minutes. These are, in reality, just estimates: it all depends on your content.
- If your clients are looking to understand a specific topic without spending hours on it because they are looking for quick solutions, offer them a “lightning talk”. This format is a presentation of about five minutes that gives a brief overview of a topic. The key to a successful speech is to get straight to the point and capture the attention of the participants in one minute. Its advantage: it is perfectly correlated with the average attention span!
- On the other hand, if you need to dig deeper into a topic, don’t hesitate to make a longer video. People who want to expand their knowledge on the subject don’t hesitate to take time out of their free time to watch the entire video. Some studies even indicate that 60-minute videos attract more participants than shorter videos!
Accompany your webinar with other types of resources
The schedule
Providing details on how your webinar will unfold when it lasts longer than 30 minutes shows your audience that you respect their free time.
Additionally, it will bring in people who cambodia telegram data are only interested in one part of the service. These people could turn out to be valuable prospects because they know what they want.
So don’t hesitate to send the details of the schedule to those registered, by email or text message.
Mockups and templates
You can also send a mockup or template to your participants directly after the webinar. This is, in fact, a simplified and fun way to show the interfaces of your products, and we know that visuals are essential to attract users.
The detailed presentation
Some people are not fans of video content and prefer to read. To meet their expectations, you can send a version of your presentation to the participants after the webinar.
A good tip is to add additional information to ashok mathur co-founder ug ceo the basic slides that were shown during the webinar.
Memos & checklists
Sending memos and checklists summarizing the content of your webinar is a very practical touch for participants.
Without requiring any special design skills, several formats are available to you:
- A slide from your presentation
- The link to the resource, where everyone can download a copy and use it for their own purposes
- A ready-to-use checklist
- The file gathering the results of the group executive list work conducted during the webinar
- A “to-do-list” that each participant can print at home and use daily…
For security reasons, if you decide to create and share such content, it may be relevant to set up PDF tracking.