Quality Score is a number us by Google Ads to rank the best ads and show them more often than the competition. Why does Google use Quality Score, how is it calculat, and how can advertisers improve it?
What is Quality Score?
Quality Score is Google’s measure of a keyword’s relevance. Once croatian email list 483506 contact leads Google has enough data, keywords in an advertiser’s account are given a score between 1 and 10, with 10 being the best.
This number is a representation of the keyword’s aggregate relevance across the various auctions it participates in. It is intend to guide advertisers, but is not us to rank ads.
What is us to rank ads behind the scenes of each ad auction is the real-time Quality Score that takes many additional factors into consideration.
While the 1-10 number helps advertisers gauge how well they’re doing at choosing the right keywords, generating good ads, and directing users to useful landing pages, it’s the real-time Quality Score that really matters.
Real-time Quality Score is more granular than a 1-10 number, but it’s sales and sdr salary outlook in 2025: complete compensation guide not shar with advertisers because it fluctuates all the time and is different for every search that happens on Google.
Why does Google use Quality Score?
Quality Score is us as a measure to help display the most relevant ads to users whenever a search occurs.
Google relies on advertising revenue, so they have a big incentive to make sure users find the ads interesting and click on them.
If they allow low-quality ads to take up space that could be fill with usa b2b list more relevant ones, they would make less money in the short term and risk alienating users in the long term.
While it can sometimes be difficult to improve your Quality Score, it’s also useful for advertisers as they like to get the kind of high-quality leads that Google Ads can provide.
For those leads to continue, advertisers ne to do their part by choosing relevant keywords and writing compelling ads. And when that happens, it can lead to big gains by lowering their CPCs.