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Step 1: Set up an email opt-in for first-time visitors

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The industry average conversion rate for ecommerce sites in the US is about 2.63%. This means that a little under 98% of your site visitors won’t convert into paying customers (let that sink in for a second…).

Exactly why you want to capture their emails

From working with ecommerce companies, we know that most companies drive around 30% of their revenue from email marketing, so getting site visitors onto your email list is essential.

How many sites have you been on where you’ve seen discounts for your first purchase if you share your email  address? Way too many to count, right?

Filling one out, a website

visitor is “opting in” to receive pack an order emails. Here’s a bar from Poo~Pourri (at the very bottom in darker blue), offering 20% off a customer’s first purchase.

poo-pouri-20Typically, ecommerce betting email list sites will offer anywhere from 10% to 20% off for first-time visitors.

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