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Customer status: Active or lapsed

Automation is a key feature of Audiences, which allows for Customer status: easy scalability. You can choose to update your segment customer lists! With data from your database daily, weekly! or monthly and send that data to your marketing platforms to make sure your communications are always on point.

 

This data can be us to create new customer experiences and trigger new communication automations and campaigns.


>>>For example, if a customer reaches a higher value segment after purchasing, they will be automatically add to an HVC (aka higher RFM Score) segment. On the flip side, if a customer has not purchas in a preset amount of time, they will be automatically add to a Churning HVC segment.

If you have email/SMS flows and journeys built for customers who increase/decrease in value, they will automatically receive the messaging as soon as their behavior changes.

How to get start with Daasity Audiences Customer status:

Using Daasity Audiences is simple. Here’s how we recommend getting start:

Step 1. Determine which customer segments you want to target. Daasity’s pre-built segments are a great place to start. Key customer segments we offer include:


>>>Your High Value Customers (HVCs): Bas on RFM Score or pre mobile phone number data updat 2025 -defin High Value Customers.
Churning HVCs: HVCs at risk of not buying again
customers

Behavior: Single versus multi-purchasers

Other RFM Scores: Customers’ purchase behavior (recency, frequency and monetary)

 

Step 2. Use Daasity Audiences to push the segment  list into your marketing and eCommerce tools and platforms, such as Klaviyo, Attentive, and Shopify.

Step 3. Develop different personaliz marketing strategies for your target segments, including messaging, offers, product promotions, and more to see what is most effective at increasing conversions.

tep 2. Use Daasity Audiences to push the segment list into your how to change your computer (pc) name marketing and eCommerce tools and platforms, such as Klaviyo, Attentive, and Shopify.

Step 3. Develop different personaliz marketing strategies for your target segments, including messaging, offers, product promotions, and more be numbers to see what is most effective at increasing conversions.

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