Most creatives, like the rest of us, aren’t satisfied Close the with just producing projects that. Look good or are well-read. They want the content to do its job. Carry out its purpose. When they know how well or poorly their work is going, they are driven to make tweaks and adjustments to help it succeed. In fact, providing creatives with their performance data has the same effect as defining parameters and guidelines (Step 4). The clearer the challenge, the more they will focus their creativity on overcoming it.What about the old saying? “Is necessity the mother of invention?” Creativity may want to run free, but within established parameters. It produces the best material with specific problems to solve.The responsibility for defining parameters falls directly on the shoulders of the content manager.
Lose your Close the
Lean Six Sigma project management is a popular option industry email list for reducing. Business costs and inefficiencies, but it is less effective for creative pursuits. In fact, business psychologist Craig Knight explained in a study how lean workspaces suppress key work variables such as productivity . “No animal, not just Homo sapiens, breeds in a spiritually. Impoverished, well-supervised space,” he said. “A rat in a lean cage, a chimpanzee in a lean enclosure, and a human in a lean office are all beasts of the lowest decline.In an award-winning study of 1.7 million people, he found that “people who create new value at work are often inspired by their constraints.” He explains that constraints provide “a starting point and some blocks to work on – a problem to solve, an innovative twist to uncover, or a person to please.
Eliminate unproductive
Hardwire processes to create unproductive distractions like Bh Lists dropping in unannounced for status updates, having creatives manually enter information. Into spreadsheets, and holding regular meetings where everyone takes turns reporting. Map your workflow in detail and eliminate unproductive and non-creativity-inducing tangents. Incorporate tools into your workflow to automate manual communication and reporting tasks, freeing up time and space for creativity.By providing clearly defined requirements upfront, you avoid frustration once the creative process has begun unless you change the project’s goals, vision, timeline, or scope and pull the proverbial rug out from under the creative. rations to a minimum. Accept the creative brief and stick to the plan.
