Case. ROI 594.55% of income of an online tableware store in a year after SEO promotion

We present to you the next issue of the column”Cases”, in which we will share the results todaySEO promotionGoogle.com.ua online store selling tableware.

The main goals that we faced were:

1. Influx of targeted traffic
2. Reduce the number of abandoned carts. – systematize the return of unsuccessful. Customers to the site in order to place an order.
4. Sales Enforcement
5. Increasing direct traffic to the site
6. Maximum traffic conservation in the off-season

The two main tasks are: increasing spain telegram data targeted organic and direct traffic.

Website age: 3+ years, website promotion: 2+ years.

An important task was not to lose existing traffic and at the same time attract new clients.

To achieve the set goals, the following measures were taken:

1. Conducted website usability audit, on the. Basis of which the amendments. Were implemented.
   Extended. Semantics have been selected.
2. ConductedSEO website audit, the necessary technical corrections have been made:
   • optimized title, description, keywords, headings  on all pages of the site;
   • micro-markup for product cards has been implemented.
3. Building up high-quality external link mass.

Results of the campaign:

The products presented on the site have seasonal demand. Dynamics of sessions by months 2014 compared to 2013 — traffic from Google.com.ua

Website audience indicators:

After conducting usability tests, changes were made crawler data that affected the site’s audience indicators:

• Breadcrumbs are set up
• Added a “Buy” button under the product in sections and subcategories – this reduced the number of pages viewed and the time spent on the site, since the user was able to buy the product without going to the product card.
• Promotions added.
• Related products added.

Total number of phrases the site ranks for in search results: 1222.

The TOP-3 of Google results contain 42% of keywords, and the TOP-10 of Google results contain 71% of keywords.

Number of goals achieved:

• clicking the buy button
• click the button to place an order

Two periods were selected to show the effectiveness 5 best website friendliness testing tools of the work performed. These are the two months with the company’s highest income for 2013 – November and December.

Results:

The company’s income for 2 months November-December 2014 compared to November-December 2013.

 Direct traffic growth was 49% :

Practicality shows how useful the. Site context is to visitors, and the goal will. Be achieved if all the same visitors use the site.

To succeed with these usability attributes, it is important to understand your target audience:

• • Who are they and what are they looking for?
    • How can your website solve their problems?

If you answer these questions. You will be able to offer the right .content for your audience. For example. On the website of the cosmetic brand. Dove, you can not only find information. About the product, but also ask a question of interest to a specialist – a dermatologist. Agree that such content inspires confidence.

Of course, you can choose. Not to use these elements. Remember one thing: if the site is not. Convenient, forget about conversion.

mpany revenue for 2014 compared to 2013.