snippets is the Review snippet which adds a yellow star rating
to the search results with additional information about the reviews. Here’s an example of what a Review snippet can look like, with the snippets highlighted. Review snippet example, via google.com Review snippets can appear for the following content types: Book Course Event How-to Local business (for sites that capture reviews about other local businesses) Movie Product Recipe Software app Product Product rich snippets are useful if you have an e-commerce website. They provide more information to your potential
customers about your products—
like whether the product is currently in stock, its shipping information, and its price. Here’s an example of what a Product snippet result can look like in the search results, with the snippets highlighted. Product snippet example, via google.com Recipe Recipe rich snippets give more information about the recipe on the page, such as how long it takes to prepare, its ingredients, and reviews. Here’s an example of what a recipe result can look like in Google in the Recipes carousel. Recipes carousel example, via google.com Event
Event snippets highlight the date and location of your
events. They’re useful if you have ticketed events like concerts or shows. Here’s an example of an Event snippet. Events snippet example, via google.com SIDENOTE. FAQ and HowTo results are not included in this list, as Google announced it was reducing the visibility for them on August 8, 2023, to provide a “cleaner and more consistent” search experience. How to get rich snippets for your pages To be eligible for
rich snippets, you’ll need to add schema markup
to your pages and ensure you follow Maldives Email List Google’s structured data guidelines. code, check whether your CMS has added it already. To do this, head to a page where you think there should be markup, open up Ahrefs’ SEO Toolbar, and go to the “Structured data” tab. If there’s no structured data on the page, you’ll get a message that looks like the one below. Checking for structured data using Ahrefs’ SEO Toolbar You can double-check this by running a page through the Rich Results Test tool. If no markup is present on the page, the rich results test will display the message “No items detected.” “No
items detected” message, via Rich Results Test Assuming
there are no rich results detected, you’re safe to add the code. Here’s how you do it. 1. Generate the code If you use a popular content management system (CMS) like WordPress, adding schema to your website is as easy as installing a schema plugin like this one. If you already use a plugin like Rank Math, you can use its guide to generate and customize your schema. If you don’t use one of the more popular CMSes, you may have to generate the code yourself. TIP If you are not confident with code, it’s worth talking to a developer
or SEO consultant to help you implement these
changes. I’m using Merkle’s Schema So what exactly are rich snippets Markup Generator to generate Product schema markup. But you can use Google’s Structured Data Markup Helper or even ChatGPT as well. Schema markup generator, via merkle.com To generate the code, simply fill out the prompts from the tool. Once you’ve finished, copy the JSON-LD code; this is the code format Google recommends for schema markup. SIDENOTE. Remember to only add code for content that’s visible to users and adheres to Google’s guidelines for the selected schema type. 2. Check and validate the markup Once you’ve generated the code, it’s just a matter of checking if it’s valid. If it’s not valid, your page won’t be