Stellar customer experiences via personalization are of particular importance, because they lead to higher customer retention rates, and retaining customers is simply a requirement for most eCommerce brands in light of ballooning CPAs on platforms like Facebook after Apple’s iOS 14 update. CPAs have doubled or even tripled, and in some cases, Facebook has become too expensive to justify for some merchants.
To improve your brand’s
Personalization and power you past the competition, the holy grail is to send the right message (or promotion) to the right customer at the right time. To grab the grail, precise customer segmentation based on your customer data is of the essence. This is why we launched Daasity Audiences, the ultimate marketing personalization tool for eCommerce.
With Daasity Audiences, you can automatically push daily-updated customer data (such as RFM Scores, AOV, LTV, Customer Service, preferences, and engagement phone number library metrics) into a number of different Marketing platforms, such as Klaviyo, Attentive, and Facebook. As a result, you can update customer profiles with more data, build segments, and trigger events.
Here’s what you’ll find in this article: Putting your data to work with Daasity Audiences How Daasity Audiences works How to get started with Daasity Audiences Is Daasity Audiences a customer data platform or reverse ELT?
Putting your data to work with Daasity Audiences
Your business will have trouble reaching its full potential (or even surviving) if you don’t effectively leverage your customer data to retain customers. It will be more vulnerable to high CPAs due to a higher reliance on acquisition, increased competition, and generally standing out from competitors in the space.
For example, try an A/B split test to a specific segment to test messaging, discounts, or products at different price points. This might look like sending an email with the discount to half of the group and an email without the discount to the other half. Or it might entail sending a personalized email to the target segment and comparing it to the performance of the same email to the full customer list.
Are you a Daasity client but don’t see ? For more information about adding driver error irql_less_or_not_equal windows 10 Daasity Audiences to your Daasity account, contact [email protected]. Hone in on be numbers your HVCs first