Any brand Jay Wilder, Vice President of Product Marketing (Marketing Cloud) at Salesforce , spoke exclusively to MarketingDirecto.com during the celebration of Dreamforce 2022 in San Francisco, the annual event for the technology sector that has celebrated its 20th anniversary. The main launches announced at this meeting include Genie, Net Zero Marketplace and the new version of its Slack tool, as reviewed by Jay Wilder.
Slack Canvas another of Dreamforce's most promising solutions
In addition to Genie, which is now industry email list available in all markets, Salesforce has also presented the new version of Slack at Dreamforce 2022 , thus taking advantage of the “great opportunity” that this event represents to publicize its tools. As explained by Salesforce experts, Slack Canvas improves communication between teams working together in Salesforce Customer 360 . This platform allows you to classify, organize and share resources such as accounting plans, reports and contacts and has the advantage that each Canvas can be customized with automations to save time.
Brands must embrace Artificial Intelligence
Regarding agreements, Wilder BH Lists recalled at Dreamforce Salesforce’s partnership with Snowflake , recently signed, which will allow the two companies to share data without moving it, simply through the Genie CDP. «We also have new strategic partnerships with Meta (Facebook, Instagram), Google Ads and Amazon Ads, which represent the top 3 platforms in terms of media investment. They also have agreements with The Trade Desk , as well as with WPP ”, He assured.
