Of applying artificial intelligence ourselves said Benediktsson. Get MarTech! Daily. Free. In your inbox. Business email address Get MarTech in your inbox. See terms. Add MarTech to your Google News feed. Google News Related stories Criteo puts retail media DSP into general release Gen Z teens are watching YouTube ads and recalling what they’ve seen Lyft introduces in-app ads as part of an expanded rider experience What brands and retailers need to know about RMNs CTV ad spend hits record-breaking $1
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On MarTech Meta launches genAI features for ads 3 ways MOps can bridge the gap in marketing analytics New GA4 features improve security and report accuracy The latest jobs in martech Real Story Group launches free martech assessment tool About business lead the author Constantine von Hoffman Constantine von Hoffman Constantine von Hoffman is managing editor of MarTech. A veteran journalist Con has covered business finance marketing and tech for CBSNews.com Brandweek CMO and Inc. He has been city editor
Herald news producer
Boston at NPR and has written for Harvard Business Review Boston Magazine Sierra and many other publications. He has also been a professional stand-up BH Lists comedian given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer and either too many or too few dogs. Related topics B2C marketingMarketing artificial intelligence (AI)Programmatic
