Strong keywords can help capture recipients’ attention. 11. Surprise (Campaign Monitor) campaignmonitor People like to receive something of value from every email they open. This could be a link to an amazing article an excellent discount offer or a useful infographic. An effective way to present a surprise offer is to include a description of what’s inside in parentheses at the end of your email subject line. Why it works : A surprise offer represents unexpect value that readers will likely be attract to.
We’re naturally curious about solutions to challenging problems
Troubleshooting (Main Street ROI) MainStreetROI Email List Introducing an issue in the email subject line is a great way to get attention. We’re naturally curious about solutions to challenging problems and this strategy works well for blog posts as well as emails. Highlighting a common problem and offering a solution that saves money or time is a popular approach that may be worth trying. Why it works : People are naturally inclin to look for solutions to a problem.
Your email subscribers will likely appreciate the previews
Sneak Peek (contractually) Contractually Email subscribers represent some of your closest followers so consider rewarding. Their loyalty by sharing exclusive information and offers just for subscribers. Sharing a sneak peek of an upcoming event or offer will likely be appreciat by your audience. This technique not only attracts attention but is also a great way to develop BH Lists relationships with your customers. Why it works : Your email subscribers will likely appreciate the previews and exclusive content. 14. Fantastic Stories (HubSpot) HubSpot People love reading great stories and email content is the perfect place to introduce a story in your email subject line.
