A screencap is a photo of your screen. And whether that screen is from the television or your phone, they can all be call screencaps. Just think of the countless screencaps of legendary one-liners from famous films or series, such as “That’s what she said” from The Office. We also see those on social mia, fax lists but we increasingly see social screencaps on (especially) Instagram and Facebook, which come from Twitter, for example.
What happens on one mium is
A photograph and translat to another channel . And that last point is the key. It is not the blind copying and forwarding of a post to other channels. The sender places the screencap in a completely different context. The user adds meaning to the screencap, for example by telling a (personal) story, by linking to a current event in society, industry or organization or by asking a question to the audience.
Screenshot of Shopatelje taking a quote from Twitter.
Take this example from Ateljé . among other things, phone accessories and laptop covers in a sustainable way. They recently post this message, which clearly comes from Twitter. The message has humor, evokes a sense of recognition among followers ( hear hear ), fits the brand (because: not shopping is still the most sustainable), but above all it ties in with current events. This post was shar in the first week of the closure of shops, cafes, gyms and theaters after 5:00 PM. The context is different from the original message, but it is incribly relevant, in line with the lives of the followers. With a certain kind of lightness, that is.
The visual possibilities in the field of augment reality
on social mia are becoming increasingly advanc . Where the origin of AR filters lies with Snapchat, other social channels are building on the variety of caseno email list possibilities that such filters offer. For example, on Instagram we can browse through the countless filters that consumers have creat themselves. But we also see more and more brands that develop a filter to promote their brand, for example.
To make the promotion relevant, a link is often made to a current event. This makes people more likely to use a filter and thereby which social network could be threaten? tie in with something current. For example, fashion brands GANNI and Stine Goya creat cool, gy filters on the occasion of Copenhagen Fashion Week in September.
Screenshot from Nikkietutorials’ Instagram Story, behind the scenes at Eurovision, with an AR filter.