Not every visitor to your website will convert to a business meeting request or purchase of your product (in the case of B2B e-commerce). In fact, according to Google, 96% of visitors leave websites without converting.
Fortunately, though, advertising platforms offer retargeting as a way to reconnect with those people who might otherwise never come back to your site.
The best thing about retargeting is that it allows you tokelau email list 100000 contact leads to find anonymous past visitors and re-engage them by showing them personaliz content. More than that, retargeting allows your brand to engage with high-value users who are halfway to completing a purchase.
What is remarketing (or retargeting)?
Remarketing is a type of advertising that allows you to personalize ads bas on user data. To put it simply, you can serve personaliz ads to your website visitors bas on the pages they visit.
Remarketing is great for increasing brand awareness and conversions, and it promotes brand recognition in a consistent way.
What are the types of remarketing?
Website remarketing
Website remarketing is the process of showing ads to people who war room: the complete guide to transforming your sales strategy have visit your website but not convert. This is the broadest definition of retargeting because it doesn’t take into account the inventory on which the ads are display.
Email/CRM Remarketing
Even though email is a strong sales driver and a very popular channel among marketers (according to a Forbes study, 67% of marketers say it is essential for attracting and engaging leads), there is still a lot of room for improvement.
Email remarketing allows you to display ads to users or subscribers who usa b2b list have open your emails. When a user opens the email, a cookie is stor on their browser. Using this cookie, the user is identifi when they browse other websites or social networks and see your ad.
However, email remarketing is no longer a viable solution since Google chang the way it displays images. Since Google caches images, the retargeting pixel cannot be plac in users’ browsers. Without it, you cannot create lists of users to display ads to.