Depending on the type of business you run, you’ll need at least three employees to build your team. Here’s a look at the national average salary for each of these positions. Expenses for your own agency.
- Digital Marketing Manager : $80,607
- SEO Specialist : $56,085
- Social Media Marketing Specialist : $48,664
- Part-time Graphic Designer : $33,100
- Part-time Web Developer : $50,000
You’ll still need part-time employees to handle local marketing email list copywriting, design, and development to round out your marketing efforts. At a minimum, you’re looking at $250,000 a year before you pay for benefits.
Marketing Agency Cost
The cost of a marketing agency will vary depending on what initiatives you’re willing to start and how much groundwork you’ve done. One of the most expensive one-time projects is developing a customer-centric website with modern critical for any business to have a digital presence functionality and a user experience that generates more conversions. But once you pay that one-time price, you can start working on other tactics on an ongoing basis.
As a general rule, you should expect to pay at least $5,000 per month. This can help you get started with SEO, social media, and perhaps some light online advertising. Companies with more aggressive goals or those looking to start working on all aspects of their digital marketing should plan to pay $10,000-$12,000 per month.
Even at $12,000 per month ($144,000 per year), you’re well short of the $250,000 needed to build an in-house team.
Conclusion
Small and medium-sized businesses typically benefit the most from working with a marketing agency. While your ultimate goal may be to bring expertise in-house, expanding your team with agency expertise as your company grows is helpful and provides deep insight into many marketing tactics.
New Light Digital is a full-service digital review b marketing agency offering SEO, email marketing, websites, content marketing, social media, video marketing and more. Schedule a free consultation now to learn more.
Further reading:
- What do marketing agencies do?
- What is the difference between good content and great content?
- How often should I publish blogs for best SEO results?
- Do people actually click on Google contextual ads?