We also see this bite-siz content on other channels. Following TikTok, we are seeing more and more short, bite-size videos appearing on Instagram – especially on Reels, which you have been able to use since August 2020. The Reels, you probably know them, in which a person snaps their fingers and appears in a different outfit within a second, are popular. Instagram offers countless options to tweak your short video. Modemall Voorwinden and the Amsterdam brand Mochi have Reels in their job function email database fingers and regularly share short, inspiring videos, in which a whole bouquet of outfits passes by within half a minute. They often respond to a current moment in which the outfits can be worn.
Mochi’s Instagram Reels
2. Back to the 90s
We secretly see this retro development here and there, but next year it will continue with full force: the return of the nineties! Think of visuals that burst with color, that are daring and present. Bold. But also less polish, grainy. In short: retro. We already see it in the design of the many memes that are shar daily. The graininess, the nineties aesthetic. Perhaps the desire for imperfection and that not everything always has to be polish.Think of visuals
And we can also trace this development back to TikTok. After all, it’s all about spe, topicality and humor. Moreover, almost all videos are made by people caseno email list who are definitely not video makers and TikTok also offers retro filters to tweak your videos. Most videos don’t win any beauty prizes (if we look at the traditional laws of film) and TikTok shows that they don’t have to.
back to the on social mia, with grainy photos
How is it possible that this is such a hit? It may take us, millennials and the generations above, back to a good time, lounging technology: ally or enemy? a conversation about on the couch and zapping through the many American sitcoms that were serv up on television at the time. Generation Z also appears to have a longing for this decade, which they themselves did not experience in person (Havermelkelite, 2021).
The nineties were the beginning of the digital age and it was the time of WordArt. Put the two together and you get a visual disaster. And it was, in the early years of the internet. In 2022, we’ll go back to that chaos, but upgrade it to a more styliz version. Back to the nineties, but with a twenties sauce.