Home » Blog » What is crowdfunding in simple words

What is crowdfunding in simple words

Crowdfunding is one of the ways of collective financing of a product, company or project. In the process of crowdfunding, the required amount of funds is collected to implement the idea. In other words, we will consider investments.

The concept of crowdfunding is a special model, within which interested parties (ordinary people, funds, investors) invest money in a crowdfunding project they like through specialized tools – Internet platforms. Each participant can contribute any amount to support the crowdfunding project.

In this case, you can look for money 

Both to create a new unique product for a young startup country email list and to release your own product for an existing company. You can choose any goal. Crowdfunding can be used as a way to raise funds without going to a bank.

Crowdfunding is launched on the Internet on special platforms. For example, it can be a fundraiser for the release of a new book or the creation of an innovative product or project. The author publishes information about his idea on the crowdfunding platform, talks about the benefits and goals of creating the product, and sponsors who find the project interesting contribute money.

Although this method of fundraising has been around for a vericlock – efficient timekeeping platform long time, it is becoming even more popular these days. This is because crowdfunding usually gives an opportunity to those who do not have access to large investors or traditional sources of funding to implement their ideas. This has a positive effect on both the global market and progress.

Models and the most popular types of crowdfunding

Crowdfunding is a single name for the process of raising funds. However, there are several types and models in the field of crowdfunding, which have their own characteristics. Firstly, crowdfunding is often classified depending on the type of reward.

1. Classic rewards — Rewards. Crowdfunding, where trust review people donate money in exchange for some gifts. Founders usually offer different bonuses: from a symbolic letter to a prototype of a product or a discount on the product. Often the reward is conditional, purely symbolic.

For example, a writer collects funds to print books under his authorship. He promises to send all sponsors a signed exclusive copy of the book. Another option is an eco-goods store that promises backers who have allocated more than 100,000 rubles a “gold” card with a lifetime discount of 15% on all products in the store.

Scroll to Top