There are many similar offers for the sale of goods and services on the Internet. What users ultimately choose depends not only on the quality of the product, but also on the method of its promotion. Often the winner is the one with the best collect keywords contextual advertising . In order not only to keep up with competitors, but also to get ahead of them, you need to know: what keywords they are promoting, how they compose ads, what they focus on. How to do this – read the article.
Why analyze competitors in contextual advertising
Competition in Yandex.Direct and Ads is growing every year. The marketer’s task is to formulate an offer better than that of competitors. To email dataset do this, it is necessary to analyze their strategy for promoting a site in contextual advertising.
Competitor analysis shows:
- what products do they advertise;
- how to set up contextual collect keywords advertising;
- what their ads look like;
- what key phrases are given special attention;
- what extensions are used;
- how to call to action;
- Approximately how much they monthly fixed costs of the enterprise spend on advertising.
Based on the analysis results, you can borrow some tricks. Or find weak points and adjust your campaign to get maximum conversion.
Identifying competitors for contextual advertising
Before you start analyzing key queries and ads, you need to make a list of direct competitors. The easiest and most reliable way is to look at the search results:
- We enter a popular search query uae cell number on a specialized topic. If there are difficulties in composing it, then free services Wordstat and Keyword Planner will help;
- We study separately the collect keywords search results of Yandex and Google. Competitors will be visible in blocks with contextual advertising – advertising links at the top and bottom of the search results;
- We look at how the ads look – are there any extensions and separate landing pages. Extensions are a series of attributes that increase the visibility of an ad (for example, an image, a business card, quick links, etc.);
- We enter the addresses of competitor sites, information on keys and ads into the table. If necessary, we analyze the results from different devices and for all the phrases of interest.
Competitors can be viewed not only through search results, but also directly from advertising platforms. For example, Google Ads has auction statistics. It will accurately show who the site is competing with. Direct has similar collect keywords functions in the Budget Forecast option.
Now we have a table with competitors’ URLs. We can start analyzing sites, ads, and keywords. There are special services for this.
6 Top Tools for Analyzing Competitors’ Keywords and Ads
SpyWords
A functional service for obtaining information about competitors’ contextual advertising. Using keywords or domains, it finds their queries, ads, positions in context and search engines, shows an approximate budget and traffic.
An interesting option is the Domain Battle. It allows you to compare several sites at once and identify the most promising keywords or SEO techniques
A fully paid tool. Three tariffs are available. It is possible to buy the capabilities of each tariff for 1 day.