- Cons:
- the need to constantly update visual images, as the audience quickly gets bored with them;
- You can’t do without a competent specialist.
- Ideally, you need to combine contextual and contextual media advertising with landing pages and multi-landing pages.
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Promotion of services in social networks.
Today, these platforms are among the main places for brand promotion, goods and services. The company accounts phone number list in social networks should contain the following information in different sections:
- description of services;
- photos and videos;
- contacts;
- links to the main resource;
- aggregators of readers and subscribers;
- statistics and analytics.
- Social networks are:
- thematic forums, interest groups, where potential clients of the company hang out;
- ready-made lists audiences in your dashboard of audiences (warm and look-alike) that can be used as a guide when setting up remarketing, retargeting, and email newsletters.
- Social networks are especially effective for promoting services in the following areas:
- training, education (on- and offline);
- legal assistance;
- tourism;
- entertainment.
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Promotion of services through email marketing.
How can you legally collect users’ contact information:
- through commercial search engine optimization mails forms on the web resource, pages on social networks, free subscriptions;
- buy a ready-made database (suitable for SEO promotion, when creating websites).
- Before sending out advertising messages, it is necessary to understand what the interests of the potential client are and find out what exactly can be offered to him so that it will cause a positive reaction.
A good and proven move is to promise a bonus for subscribing to news and mailings. This could be a discount on the first visit, a gift, a free trial procedure, etc. People like it when they are paid attention to and their opinions are sincerely asked. Do not neglect this when communicating with clients.
When opening a business in the service sector, many expect a good income with the opportunity to apply their professional skills and organizational talents. And this is really a chance to become rich, successful, fulfilled. However, you need to understand that your own business requires complete dedication, especially at first, and careful preparation before launching.