- viewing an ad does not guarantee interest on the part of the user;
- Incorrectly configured advertising will lead to a senseless waste of money;
- There are not many truly professional targetologists on the market.
Contextual advertising on the Internet
This is paid placement of ads through Yandex.Direct and Google.Ads services. Quite an effective tool that allows you to quickly attract the attention of buyers and launch sales in various areas of business. However, such advertising requires a budget.
How contextual PR works:
- the company pays shop the service a certain amount, which is deposited into the account;
- the service places information about the company’s services in the PR fields of search results pages (top and bottom places marked “Advertisement”);
- If a visitor clicks on a link, money is debited from the company’s account (a certain amount for each click).
- Pros:
- expenses depend solely on the interest of users in the ad;
- even with a small investment, you can make very effective PR, but this requires a competent specialist;
- It is possible to customize the display of advertisements to users from a specific region, city, and even from a specific street.
- Cons:
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Media advertising on the Internet
PR of various formats, including images and videos, is plac not only in search, but also:
- on partner sites of a mckinsey survey found that personalized the Yandex Advertising Network (YAN);
- on portals participating in the Google Display Network (GDN).
- Target contextual mia advertising is consider the most effective, as it works on a warm audience. These include:
- people who have already contact the company for a service;
- look-alike contingent (bas on the image of target visitors);
- those who visit competitors (rival targeting);
- users who were search engine optimization mails interest in similar services;
- people who read the blog on the website or the company’s public page on social networks;
- those who purchas a product that is servic by the advertis company.
- Pros:
- low cost and high promotion efficiency with proper retargeting/remarketing setup;
- Mia promotion of services on the Internet today demonstrates high efficiency.