Daasity Audiences enables merchants to do the following:
Pull in customer data from any source
Create rich insights at the customer level with analytics
Build advanc customer segmentation
Push segments out to marketing and eCommerce platforms, including email, SMS and Facebook
Use the segments to create personaliz communications and experiences
Push any customer data into your marketing (and other) platforms with Daasity Audiences
Beyond basic customer segmentation such as “purchas in the last month,” Daasity Audiences allows for more sophisticat segmentation bas on complex calculations, such as by customer lifetime value (LTV), or by customers purchasing across multiple sales channels. (But we don’t make it harder—we do all the calculating for you!)
Why is this important?
Daasity Audiences makes marketing personalization even more target and effective for higher conversions and increas ROI. For example, although your ESP may tell you which customers haven’t click through from an email in three months—somewhat useful information—you can use Daasity Audiences to overlay that segment with the customers whatsapp data who have high LTV and have purchas in the last six months to target customers who may be most likely to buy again now.
Data Automation