Trains people to open emails from Converts website you (so do a great job with that welcome series)
Makes a purchase more b to c database likely from first-time visitors
Opens up a line of communication for further messages and promotions
However, not every ecommerce store owner wants to give away a coupon to first-time site visitors. Maybe you have a premium, luxury brand or you simply want to protect your margins.
If offering a discount off the bat
isn’t for you, you could say something like “Sign up for VIP access” instead. Here’s an example from 49th Parallel Coffee Roasters.
49th-optinYou could also create a free guide or training and use that as your offer – this is easier to pull off in some niches than in others. For cooking utensils and food products, you can offer recipe books. For fashion sites, you can offer a styling tutorial or guide.
Once you’ve got that opt-in ready to people love to get to know the go, then it’s time to move on to the next step.
Step 2: Create a cart saver campaign
You’ve probably heard of abandoned betting email list cart emails, but have you heard of a cart saver campaign? It’s a pop up that attempts to save the cart before the customer has even left your site.