Should you then only listen to the search behaviour of your visitors? Fortunately, there is also room for your own initiative. If you only listen to your customers, you will never be a trendsetter or really ahead of the pack. I myself have experience in the wine trade. And the rule was: as soon as the sun shines, you put the rosé in the window. Then they sell like hot cakes. You don’t have to analyse search engines or receipts for that. That is simply a matter of common sense, understanding your customers and recognising trends. The successful retailer in a nutshell. The internet has not changed that.
An earlier version of this article appeared in Twinkle.
We are confronted with the term social marketing every day. You can’t read a blog post or tweet without being told that we need to use south africa phone number listsocial media for our organization. This also applies to e-mail marketing: here, social media must be integrated into every e-mail. But are we doing this right? In many cases, we don’t think so! In this article, we look at the way we have tackled social media integration in the Frankwatching newsletters.
Social media in newsletters
Since last year, no newsletter can do without ‘social share buttons’. From the e-mail, every article must be able perplexity pro steps up with spaces to be shared directly with the recipient’s network. Of course, the social share buttons are also integrated into the Frankwatching newsletters. Until recently, they looked like this:
A were the social share buttons of the most well-known social networks, such as Twitter and Facebook. By clicking american samoa business directory on the button, the recipient could immediately share the corresponding article on the network in question. Handy, . Next to the autho but very illogical. In the case of the Frankwatching newsletters, the e-mail is of course not the place to share an article with the network; after all.