A will be paid to cost-efficient online marketing methods; with search engine optimization as the frontrunner. Ultimately, the internet retailer will have to maximize the percentage of ‘free’ visitors, if you want to achieve sufficient returns. Affiliate marketing and search engine marketing are and will remain an important part of the marketing mix. But SEO will be the winner of 2011.
The importance of search engine optimization
One of the trends for 2011 (and beyond) is the increasing importance of SEO in the online marketing mix. It is a singapore phone number list way of attracting visitors that is different from other methods: you do not pay (directly) for a visitor who comes in via the natural results of Google or Bing. Where you pay per visitor (cost per click or cost per sale) with search engine marketing and affiliate marketing, this is not the case with SEO. It is the general expectation that the paid forms of online marketing will only become more expensive. New webshops appear daily that join the battle for the first place in AdWords. And due to the increased competition, the compensation for affiliate marketing will increase rather than decrease.
In 2011, even more traditional
A retailers will make the move to the web, as Bijenkorf, V&D and Hema have already done successfully. How can you still distinguish yourself and continue to attract visitors in a cost-efficient manner? With SEO. As Marketingfacts already noted (“ The top 9 SEO marketing: swisscom wants to retain its customers with a program trends of 2011 ”, by Siegfried Jongsma), 2011 will be the year of content. Because if you have good content, there are enough websites and social media that want to link to you. And with more links, the chance that you will end up higher in the natural results of the search engines is greater.
Of course, search engine optimization is not free either. You will have to rely more on your own strengths to american samoa business directory be successful. SEO is all about writing and managing content that meets the needs of your target group. For example, content that takes current events, seasonal patterns and general trends in the sector into account. Good content attracts links and is well indexed by search engines. SEO is not free But writing strong content is a (task). If you are successful in this, visitors will come to you via search engines, but also via social media. ‘