Sunrise (UPC) financial management has done everything to displease its customers and delight its shareholders! After UPC absorbed Sunrise! which preferred to give up its own brand with a catastrophic reputation! it has done everything it could to ruin Sunrise’s once promising brand. The American company is continuing its marketing with a kind of whitewashing that involves an IPO.
Indeed! this “reintroduction” of Sunrise! now merged with UPC! on the stock market will allow the American shareholder Liberty Global to distance itself and perhaps to assert a greater “Swissness” of the company! often accused here of being American! with all that this can represent.
Sunrise is first and foremost a financial operator
Let’s hope that this distancing will follow on the legal level and allow a better distance from the United States and its legal arsenal allowing it to access certain data to officially fight against terrorism following the Patriot Act.
But no matter. Olaf Swantee’s breath is far away. Sunrise (UPC) is today first and foremost a homeowner database financial scheme designed to milk the consumer until the last drop. So far! only the shareholders have fully benefited from the digestion of Sunrise by UPC. Customers have only had their eyes to cry and to absorb the price increases. Great synergies! right?
Sunrise (UPC) a long descent
Thanks to Huawei’s work and skills! Sunrise almost rivaled Sunrise UPC Stock Swisscom’s mobile network at one time. A time well and truly gone since Sunrise (UPC) often does no better than Salt! which is much more interesting with its promotions and its 10 Giga symmetrical fiber optic internet offer! whereas Sunrise often offers four times less on its coaxial cable. And that’s not all.Swisscom offers
On the service side too! Sunrise was already not really the best in how to choose a cms for an online store? this area! the new entity is often overtaken on all sides! weakened by the bad culture of UPC (Cablecom). So what will happen on November 15! the day of the introduction to the Swiss stock exchange SWX! according to this press release ? Already not owning any shares in this area for reasons of independence! it is clear that there I will not buy anything even if I could or wanted to.
PS
Telecom operators have not really been interested in their core lob directory business for many years. Generally! telecommunications are for them! all brands combined! a way to make a lot of money easily and quickly. Sad mentality. The best companies are those that really want to excel in their field to show what they can do.