What to do when the competition offers better products at lower prices? Look at what Swisscom is doing! uninspired! imitating Coop and Migros. The Swiss telecom giant is launching a new loyalty program in an attempt to keep its already very loyal customer base.
In short! “with ” Swisscom Benefits “! Swisscom customers benefit Marketing: Swisscom wants from a new loyalty program! advantageous offers and gifts as of today”! indicates the powerful operator in a press release issued on Tuesday.
It is true that some have had
In the same text! the former monopolist states that “customer satisfaction is a top priority for Swisscom. That is why the company wants to show its appreciation to its customers by launching a new loyalty business owner database programme”.their hair shaved without batting an eyelid for decades. Almost a religion.
“With “Swisscom Benefits” we want to say “thank you” to our customers! especially those who have been with us for a long time! and offer them special advantages. New Benefits will be added regularly. It is therefore worth taking a look at them regularly!” says Dirk Wierzbitzki! Head of Private Customers.
Annual gifts
From today customers with a broadband
Mobile contract will regularly case. results of the ppc campaign of the website of sleeping bags and clothing for the military find attractive offers on the new platform. This includes in particular an annual loyalty gift that will be the subject of individual communication with each customer throughout the coming year!” it is also indicated.Swisscom offers
My comment? Swisscom would do better to offer the best lob directory products at the best price rather than going through some kind of discount that must be financed in one way or another on the backs of customers. Not to mention the management costs of these gifts. To conclude! more than anything! it remains essential to compare the prices actually practiced by the operators and not to hesitate to change if necessary.