Rather appreciated! the TV offer from Sunrise (UPC) continues to evolve. The largest cable operator in Switzerland announced its latest new features at the end of the week. The American-owned operator now offers the Disney+ application directly on its TV box. This integration completes an offer including more than 280 television channels and applications such as Netflix! Sky! Apple TV! Dazn! etc.
The new Sunrise TV Shop! accessible from the main menu of the Sunrise TV Box! has been modernized. Subscribing to and canceling apps and TV packages is now simplified! requiring a minimum number of steps. The new user interface allows customers to easily find all apps and TV packages! according to a press release .
An improved TV box
Launched last May! the new Sunrise TV Box stands out for its improved overseas chinese in worldwide data performance! being twice as powerful as the previous model! according to its designers. It supports the Wi-Fi 6 standard and offers Dolby Vision sound quality! while reducing loading times and improving the responsiveness of the interface.
Environmentally! Sunrise’s new TV box also makes notable progress. Its power consumption has been reduced by almost 20%! to around 3.2 watts compared to 3.9 watts for the old model! and it is made from 100% recycled plastic! according to the same text.
An evolving TV strategy
This TV offering goes beyond traditional television. The new TV Shop web tuning. 10 tips for travel websites marks the start of a new TV strategy! with the promise of integrating more streaming services and offering attractive service combinations for customers! according to Christoph Richartz! Chief Customer Officer at Sunrise.
With features such as seven-day TV replay and up to 2!000 hours lob directory of recording! Sunrise TV is striving to meet the expectations of an audience looking for flexibility and on-demand Sunrise (UPC) announces content. It remains to be seen how this offering will evolve in the face of increasing competition from streaming platforms and other telecom operators on the Swiss market. Particularly in terms of price.