Already considered a powerful B2B lead generation tool, the webinar has seen its use increase considerably since the start of the health crisis…
Webikeo thus notes a 200% increase in traffic on its sites and a participation rate up by almost 60% live.
The use of webinars has therefore become widely democratized, for companies in all sectors, but are you sure you are making the most of this tool? In this article, we give you all the keys to maximize the participation of your prospects in your webinars, particularly by using LinkedIn.
Why is the webinar an essential lead generation tool?
#1 – Attract your target audience
Webinars generate demand and create hundreds of quality leads for the top of your sales funnel. In fact, nothing drives more engagement than a webinar that educates your target audience about a problem they’re facing.
With a relevant topic and useful brazil telegram data information, you will attract hundreds of people from your target audience, who are likely to buy your product one day.
In fact, even though according to MMG , webinars attract 97% of people who want to solve a particular problem without having the intention of buying your product, registrants and participants are high-value prospects.
Have your inside sales team call each attendee, not to pitch the product, but to provide high-value information to build credibility and awareness.
#2 – Prove your reliability
Which company seems more trustworthy: the one that overwhelms you with its brand image and product features, or the one that helps you solve the problem you face every day?
The second, of course! The best way to prove ashot iskandarian founder ug ceo your reliability is to highlight your expertise through webinars.
#3 – Focus on reciprocity
Offering a webinar to your target audience creates a desire for reciprocity in your prospects. Think of your webinars as a gift to your leads. The day they are ready to buy, they are indebted to you and therefore buy from you and not from a competitor.
#4 – Get simple and effective engagement metrics
Unlike other marketing approaches, webinars offer simple engagement metrics that quickly validate your success. In fact, a webinar allows you to executive list easily provide your sales team with a list of prospects, since it is simply the list of attendees.
If you have the right tools, you can also show how much revenue was generated from your webinar.
Webinars attract the attention and engagement of an audience much larger than your market. Thus, you grow your business by taking market share from your competitors.