To get closer to your attendees, you can send them a sequence of automated messages on Linkedin as soon as they register for your webinar.
Here we show you how to do it with Zoom, Expandi and Zapier, but it is of course possible with other tools.
How to connect your Zoom webinar to your LinkedIn campaign?
Here are the 6 steps, step by step, to connect your Zoom webinar to your LinkedIn campaign.
#1 First, you need a Zoom webinar subscription. Then, you need to enable mandatory registration (in settings) when someone wants to join your webinar.
#2 Once you have made registration for your webinar mandatory, you can choose what information to ask for at registration. To change this, go to the registration settings and click “Edit”.
#3 You probably guessed it: now you need to create a custom survey that asks for the LinkedIn profile URL of the person signing up. This way, every time a prospect gives their LinkedIn URL, the form will be passed to Zapier and then to your LinkedIn via Expandi.
#4 Next, to connect a webinar in Zoom with Expandi, you will need to create a Zap. App: Zoom and Trigger, Event: New Participant.
#5 Now choose your Zoom account in Zapier. In the “Customize new registrants” section, choose the webinar from which you will send new registrants.
#6 Once all fields are completed, click on “Test & Continue”.
Import participants into your LinkedIn campaign
Now, we will need to create a webhook in Expandi (an automation solution specifically dedicated to LinkedIn) that will import the participants into canada telegram data your LinkedIn campaign.
For that :
- Create a login campaign in Expandi
- Then, connect it to Zapier by selecting “Webhooks by Zapier” as “App” and “POST” as “Action Event”
- Return to Expandi
- Select the awareness campaign you want to use and in the “Integrations” section, copy the URL to use
- Go back to Zapier and paste the URL
- Select “Payload type Json” and map the fields you collected with Zoom (see screenshot). Most importantly, map “profile_link” to the question answer you previously set in Zoom.
- Finally, press “Test & Continue” and if everything works correctly, you should have added one person who registered for your Zoom webinar to your Expandi login campaign!
If you followed the steps above, prospects registered for your webinar will automatically receive the message sequence you will configure.
Use the right messages
#1st message, to be sent directly after registration
“Hello {first_name}!
I opened the champagne when I saw your ashok nare founder ug ceo name on the list of participants for our next webinar {…}!
Is this “{first name} of {company name}”? I just had to say hello!
See you soon at the webinar!
{Signature} ”
#2nd message, 15 minutes after the first
“BOOM! Welcome aboard, {first name}!”
#3rd message, if no response within 5 days
“I saw that you attended our event {…}
Quick question: was this helpful to you?
Please feel free to give us your feedback!
#4th message, if no response after 45 minutes to the previous message
“After researching your profile, I thought it executive list would be a good idea to invite you to join our {Facebook group or other}, where we share lots of valuable resources that you might be interested in.”
When used well, webinars are a great way to provide value to your customers and prospects. If your content is quality, it is important to make the most of your efforts by setting up processes to collect qualified leads.