It actually took Erin two tries to find her sweet spot on TikTok. She originally launched @AzurFit, showing off her products and behind the scenes at photoshoots. But she realized, despite gaining some followers and views, that it wasn’t translating to sales. The people watching were not actually becoming customers.
She abandoned the account for some time before picking the app up again, switching the account to her name. This time, she took a more personal approach, showing her personality or participating in challenges. Then one day, a commenter asked her about running her business and something clicked. She began posting TikToks about her business and giving advice. This opened her up to a whole new audience.
Since then, she’s had multiple viral
TikToks, gained followers, and seen an increase in sales.
“It was really cool. I wasn’t talking directly about my product, I was giving business tips, and that was turning into sales,” she says.
She realized that taking a more human approach, as opposed to simply pushing product, is what actually sold her clothes.
She also uses @AzurFit for more product-focused TikToks.
So how do you actually be authentic on whatsapp data TikTok? We talked to Erin about proven formats she’s used that you can try for yourself.
1. Behind the scenes
Showing the inner workings of your business is one of the most popular types of videos that companies post on TikTok.
These TikToks show the real side of running a business and give rebuild search index customers a look at how their orders come together.
“I always tell people to be transparent on TikTok,” Erin says. “People want to see proof of what you’re doing, whether you’re shipping b2b reviews out your very first order or you’re talking about your sales on a launch day.”