1 Sliders with call to action
So, sliders. They come in many different varieties. But most of them are used by online stores to display announcements of advertising offers. One of the latest trends is to place a call to action in the form of a text form on one of the slides. This is what an Australian online store of designer clothes did Zulu & Zephyr:
2 Blocks with information
Another current trend is block placement of information. By clicking on the desired block, you will have access to the information. Such a solution allows you to significantly save space on the site and make the page concise. In general, there are only advantages: convenient, practical and stylish at the same time. Online store of handmade leather goods Wootten:
3 Flat design
This type of design can be seen more and more often on the websites of stores. It is not surprising that it is so popular. After all, small file sizes mean faster loading speeds.
4 Combine fonts
Don’t be afraid to experiment with different styles. With their help, you can convey the atmosphere and the desired style of the online store. Combine, match all sorts of options, and you will get a unique design.
5 Stunning large graphics
The trend this year is large graphic elements that contain a link to the product.
6 Responsive Design for Large Screens
Responsive website designhas become a necessity for a successful online business. An online store should look good both on a PC and on any mobile device. I will say even more: the trend of this year is displaying pages on large screens with Smart TV technology. Some Western online stores already receive about 20% of traffic from devices with a screen resolution of over 1920 pixels. As a subset of adaptive design, you can look at examples of sites created based on CSS Flexible Box Layout Module.
7 Widescreen images
It’s no secret that huge photos help sell. Place them russia telegram data on the main page and on the product page.
8 Product demonstration
Online store Zappossays that adding a video to a product page increases conversion by 6 to 10%. Although the videos are only 10 seconds long, during this time you can understand how the clothes or shoes “fit” on a person.
9 Natural Style Design
The time has come when users are tired of garish and complicated designs. If we strive for naturalness and organicity in all spheres of life, then why not follow this in the design of an online store? Let your design be as natural as possible. Choose 1-2 colors as a basis and work with them. An example of a store that just breathes “nature” —“Snowball Maker”. I think the Artjoker team has worked hard to create a store with exactly this kind of atmosphere.
10 Gift selection module
Very often, when choosing a gift on the site, the user cannot make a choice for a long time. Make a useful function with which he will be able to choose the necessary goods. To decide on the best option, the client will need to select the product category and price range.
11 Minimalism
“Everything ingenious is simple.” Another trend of this year. A calm, neutral background, eye-pleasing design and minimalism allow the visitor to concentrate on what he needs and easily place an order. A good example is an online store of tablewareLuminarc, created by Artjoker .
12 A compelling argument for registration
Users don’t particularly like to register and leave their data – that’s a fact. But if in exchange for their contact information, you offer some kind of bonus, for example, a discount on purchases, then the number of people willing to go through this simple procedure will increase several times. An example of such registration on the website of an online storeJoss&Main:
13 Quick view of product card
Often, when searching for a product, a person may be in a hurry and not waste time going to individual product pages to eventually add it to the cart. Why not make a brief what is user experience (ux) strategy and why is it important? product information with a photo, a short description and a trick in the form of getting a discount? Design all this as a pop-up window when you click on the product. And here is another example:
14 Soulful Texts
If this is a site that sells things for home comfort, there is no place for boredom and dryness. Fill every text found in the online store with warmth. Write with soul, so that a person wants to buy what he just read about. An example of such texts on the site of designer tableware Carambol:
15 Less words – more pictures
The trend says that instead of a detailed description of the goods, it will be much more effective to show what the goods look like, placing photos from different angles. Do not crawler data praise the goods, but simply demonstrate how it looks. I could not pass by and not cite as an example the clients of Artjoker , an online store of sportswear d4fs:
Well, that’s probably all. We continue to actively follow the trends. Who knows, maybe in a couple of months everything will change dramatically.