This example from Zillow asks a simple question (“What Can You Afford?”) for an email sharing local apartment listings. It’s the perfect way to get readers into the mindset of finding real estate listings they might like. Why it works : Emails that open with a question and end with relevant content are often successful. 22. “5 Tricks to lose weight faster” (campaign monitor) campaignmonitor. Campaign monitor recommends avoiding using. All capitaliz words in the subject lines of your emails. By avoiding all caps your subject lines. Will be more readable and personable and will look. More like something sent by a real person.
Using normal capitalization rules rather than all capitalization creates
This can improve your click-through rate and make Europe Email List your content more shareable. Why it works : Using normal capitalization rules rather than all capitalization creates a conversational style. 23. “Improve your Google ranking by 5%” (MailerLite) mailerlite This MailerLite post includes more than 80 subject line examples including this one. This email subject line demonstrates the benefit of using regular punctuation and avoiding all capitalization or exclamation points. Doing so can make your email appear like a spam message and some subscribers may immiately delete it as a result.
By leaving the actual content of the email a mystery
Why it works : Avoid using all capital letters or excessive use of exclamation points to avoid appearing spammy. 24. “I was right – and that’s not good for you” (AppSumo) AppSumo This email subject line from AppSumo was the best performing from their archive of thousands of messages. It had an open rate of 69% and is extremely intriguing to BH Lists read. By leaving the actual content of the email a mystery it entices readers to open the message to find out more. Why it works : Intriguing subject lines have proven to be among the most effective styles. 25. Drizly – “…here’s $5 to stay inside.” (HubSpot) HubSpot HubSpot shares some great examples in this roundup post and this subject line from Drizly gets a lot of things right.
